The intention was to build an event with interactive
elements where the staff would engage with the concept
by building their own individual cocktails, canapes and
sweets. A wall installation was developed into which
staff inserted pencils that built the logo icon. Each pencil
had their particular individual strength written on. An
installation for each region showed what dominant
strengths existed in the regional offices.
Brandrenew also sourced the inspirational speaker, Lee
den Hond who related how the day she summited Everest
could not have been possible without the individual and
unique strengths of her entire team.