Culture Change


CloudDirect is a cloud technology business.
The UK holding company amalgamated 3 South African
businesses into one, operating out of new office space in
Cape Town.

The brief was to leverage the existing international
brand to build a unifying culture in the Cape Town

Brandrenew® partnered with interior designers
Design Tact, to create a space that works to
attract the best talent by offering a cool-factor
work environment that’s ‘flexible’, ‘vibey’ and


  • Leverage the environment as a vehicle to on-
    board the new culture narrative into their
    hearts and minds of the staff.
  • Each office across 3 continents would follow
    the same strategy but would each take on their
    specific local flavour. This allowed the concept
    to be replicated across other office spaces

Concept: The Workshed

This concept is about the notion of craftsmanship where
producing a world class product is at the core of why we
work. It requires talent, passion and above all a spirit
dedicated to the craft and pursuit of excellence.

It also requires bringing the very best in each field to the
table to build something exceptional.

The Workshed is a place where we build things, fit things, fix
things, assemble things, solve problems and generally get to
live our passion.