Branding & Design

NFB: brand & visual language

NFB Financial Services Group is South Africa’s largest owner-managed private wealth, investment and asset management company in South Africa.

The business, considering its 30 year history, has understood the importance of relevance – not only to its current clients, but also to potential new
clients, and as such, recognised the need to refresh its brand look and feel, positioning and overall approach to market.

Brandrenew was partnered with to help in the development of an evolved logo, new visual language and complete collateral and website overhaul.

This new project has seen the brand shake off its “stayed” appearance, without losing any of its brand equity and 30 year heritage.