Branding & Design

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RMB WTIIA 2018: CONCEPT

Brandrenew has been conceptualising and executing the RMB Where to invest in Africa project for over 6 years. The relationship with RMB has allowed us to develop and push the brand further.

The concept centered around the core idea of ‘Solutionist Thinking’ and through relevant examples of African innovation, we developed both print and digital brochures, and presentations.

Concept: Resourceful thinking

Lacking across much of Sub-Saharan Africa are the roads, rails, ports, airports, power grids and infrastructural backbone needed to support African economies.
But conversely, it is exactly this lack of infrastructure where resourceful thinking, drives great innovation, and innovation requires resourceful solutions.

Our design approach acknowledges some of the innovations impacting the African continent. Because Africa thinking resourcefully is Solutionist Thinking.