Branding & Design

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RMB WTIIA 2019: CONCEPT

The aim for 2019 was to communicate what makes each sector in Africa attractive to investors and where the best opportunities lie within each country. We saw the theme of delivering the research data as a series of SuperCards.

These would be a set of cards, each with numerical data. Each set has a ‘Sector’ card with the top-ranking countries within that sector. The data highlights each sector’s strengths and allows the viewer to easily engage with the data whilst delivering the data in a unique and graphically interesting way

Brandrenew developed both the digital e-book and the printed version, whereby each sector was printed as an individual book with all sectors delivered together in one cohesive box set.