Design approach

Our approach to the project objective was to anchor the product brands into a single brand idea. This brand idea recognised both product features & benefits as well as the end-user insights whilst keeping in mind their various market segments.

Our starting point leveraged existing product brands campaign work that was memorable and effective and dovetail the single brand idea into the already highly invested work. Although the brand idea was retro-fitted it allowed us to retain equity as well as knit all product brands together into one believable story.