Culture Change


CloudDirect is a cloud technology business.
The UK holding company amalgamated 3 South African businesses into one, operating out of new office space in Cape Town.

The brief was to leverage the existing international brand to build a unifying culture in the Cape Town office.

Brandrenew partnered with interior designers Design Tact, to create a space that works to attract the best talent by offering a cool-factor work environment that’s ‘flexible’, ‘vibey’ and ‘comfortable’.


  • Leverage the environment as a vehicle to on-board the new culture narrative into their hearts and minds of the staff.
  • Each office across 3 continents would follow the same strategy but would each take on their specific local flavour. This allowed the concept to be replicated across other office spaces internationally.

Concept: The Workshed

This concept is about the notion of craftsmanship where producing a world class product is at the core of why we work. It requires talent, passion and above all a spirit dedicated to the craft and pursuit of excellence.

It also requires bringing the very best in each field to the table to build something exceptional.

The Workshed is a place where we build things, fit things, fix things, assemble things, solve problems and generally get to live our passion.