Branding & Design

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HALLS : brand & visual language

It is always difficult to rebrand organisations with history. Their brands are entrenched with equity that have been built over much time. But, how do you balance equity with relevance – you cannot forego one for the other. And cannot remain “stayed” in a fast changing market. We needed to remember that this iconic brand celebrated their 125th year of business in 2015 and has become a global symbol.

Their vision was to rebrand into a fresh, contemporary look and this needed to be done with all the necessary due consideration given to their past.

This rebranding included:

  • Brand architecture across 3 pillars of
    business as well as the holding company
  • Packaging across 12 SKU’s both for export
    and local produce
  • Digital and print advertising
  • Local and international signage
  • Vehicle livery branding
  • International exhibition stand design
  • Print collateral like brochures, stationery
    and internal templates